Company

About Betluku

Last updated 15 July 2026

Betluku is Kenya's first regulated prediction market — a professional-grade exchange where Kenyans trade on the outcomes of elections, sports, markets, weather, and the events that shape our country.

Our mission

We believe prices are the sharpest signal of collective belief. By letting Kenyans put real money on real questions — from CBK rate decisions to Harambee Stars fixtures — Betluku turns opinion into information the whole country can read.

Our goal is a transparent, well-regulated venue for forecasting Kenya's future, built to Nairobi standards and priced in KES.

Operator & licence

Betluku is owned and operated by Smartwin Ltd., a Kenyan company incorporated under the Companies Act, 2015. Smartwin Ltd. is licensed by the Betting Control and Licensing Board (BCLB) of Kenya under Bookmaker's Licence No. 0000279.

  • Regulator: Betting Control and Licensing Board (BCLB)
  • Licence type: Bookmaker
  • Licence number: 0000279
  • Tax: 15% excise on stakes and 20% withholding tax on winnings, remitted to KRA

Intellectual property & registration

BETLUKU is a registered trade mark of Smartwin Limited, entered in Part A of the Kenyan Register of Trade Marks under the Trade Marks Act (Cap. 506).

  • Trade mark: BETLUKU (word and logo mark)
  • Trade Mark No. 123654
  • Class 41
  • Registered proprietor: Smartwin Limited, P.O. Box 70337-00400, Nairobi, Kenya
  • Registered 16 August 2022, renewable from 16 August 2032

Custody & user funds

User wallet balances are held in a segregated trust account with KCB Bank Kenya, ring-fenced from Smartwin's operating capital. Deposits and withdrawals move through Safaricom M-Pesa Paybill and B2C channels only — we do not accept card or cash deposits.

Team

Betluku is built by a small Nairobi-based team of traders, engineers, and compliance staff, with advisors from Kenyan capital markets and academic forecasting research. Reach the team at hello@betluku.co.ke.

Contact

  • General: hello@betluku.co.ke
  • Support: support@betluku.co.ke
  • Compliance & regulator queries: compliance@betluku.co.ke
  • Registered address: Nairobi, Kenya